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Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures
Gammarano, Igor de Jesus Lobato Pompeu
;
Dholakia, Nikhilesh
- In:
European journal of marketing
59
(
2025
)
1
,
pp. 21-58
Persistent link: https://www.econbiz.de/10015198468
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Technology-driven consumption : digital natives and immigrants in the context of multifunctional convergence
Arruda Filho, Emílio José Montero
;
Gammarano, Igor de …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 181-205
Persistent link: https://www.econbiz.de/10012515817
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