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Beyond digitalization : "my boss is artificial"

Brucker-Kley, Elke; Keller, Thomas - In: Knowledge, people, and digital transformation : …, (pp. 37-54). 2020

Persistent link: https://www.econbiz.de/10012595074

Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting

Van Esch, Patrick; Black, J. Stewart - In: Business horizons 62 (2019) 6, pp. 729-739

Persistent link: https://www.econbiz.de/10012129190

The application of AI in digital HRM : an experiment on human decision-making in personnel selection

Malin, Christine Dagmar; Fleiß, Jürgen; Seeber, Isabella - In: Business process management journal 30 (2024) 8, pp. 284-312

Persistent link: https://www.econbiz.de/10015324519

Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies

Sung, Eunyoung; Han, Dai-In Danny; Choi, Yung Kyun; … - In: Psychology & marketing 40 (2023) 11, pp. 2428-2446

Persistent link: https://www.econbiz.de/10014432411

Impact of digital storytelling on improving brand image among consumers

Kaur, Jaspreet; Saini, Shweta; Behl, Abhishek; Poonia, … - In: Journal of promotion management : innovations in … 30 (2024) 8, pp. 1348-1376

Persistent link: https://www.econbiz.de/10015183033

Organizational Communication and Technology in the Time of Coronavirus : Ethnographies from the First Year of the Pandemic

Browning, Larry D. (ed.); Sørnes, Jan-Oddvar (ed.); … - 2022

Chapter 1 Organizational Communication and Technology in the Time of Coronavirus: Ethnographies from the First Year of the Pandemic, Larry D. Browning, Jan-Oddvar Sørnes, Peer Jacob Svenkerud -- Section I Theorizing the Present: This is How to See it Now -- Chapter 2 Pandemicracy and Organizing...

Persistent link: https://www.econbiz.de/10013258636

Story-telling in the digital space : a ploy to communicate with millennials

Ahuja, Yukti; Loura, Indu - In: International journal of business and globalisation : IJBG 30 (2022) 1, pp. 3-13

Persistent link: https://www.econbiz.de/10013193930

Digital storytelling for brands

Tombleson, Bridget; Wolf, Katharina - 2023

"Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and … is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection …

Persistent link: https://www.econbiz.de/10014413958

Real or fictional? : digital entrepreneurial narratives and the acquisition of attentional resources in social entrepreneurship

Zhao, Chenfang; Liu, Zhiyang; Zhang, Chao - In: Journal of innovation & knowledge : JIK 8 (2023) 3, pp. 1-13

Digital entrepreneurial narratives compensate for the limited interactivity of traditional entrepreneurship narratives. This is achieved by incorporating elements of social entrepreneurship into tangible, real or fictional scenarios, thereby providing immersive experiences for the audience. In...

Persistent link: https://www.econbiz.de/10014388814

Visualizing macomarketing : storymaps for the technology-infused classroom

Watson, Forrest; Campbell, Jacqueline M. - In: Journal of macromarketing 44 (2024) 4, pp. 843-851

Persistent link: https://www.econbiz.de/10015166471