Significance and Purpose of This Book -- Review of Prior Research on Corporate Behavior during the Emergence of New Technologies -- History of Japanese Animation Industry and New Technology -- Evaluation of New Technology by Existing Engineers -- Attributes of Engineers with High Receptivity to...

The aim of this study is to examine the characteristics of digital game users and discuss desirable development and marketing strategies for firms. This study developed measurement scales and empirically found that there are two segments in the market: "share" and "achievement" orientation. Some...