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Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah; Canhoto, Ana Isabel Domingos; … - In: Journal of strategic marketing 26 (2018) 5, pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
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Troubled waters : the transformation of marketing in a digital world
Quinn, Lee; Dibb, Sally; Simkin, Lyndon; Canhoto, Ana … - In: European journal of marketing : EJM 50 (2016) 12, pp. 2103-2133
Persistent link: https://www.econbiz.de/10011629298
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Digital strategy aligning in SMEs : a dynamic capabilities perspective
Canhoto, Ana Isabel Domingos; Quinton, Sarah; Pera, Rebecca - In: The journal of strategic information systems : … 30 (2021) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10013203728