"Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem. Chapters...

Management of information technology will continue to be an essential endeavour for organisations as we experience the accelerating advancement of digital technology. Managers will need to understand how technology is changing their business operations and the emergence of digital consumers who...

Chapter 1 - Customer-Centric Support Services: An Introduction to the next frontier for competitive advantage in the digital era -- Chapter 2 - Customer-Centric Support Services in the Digital Era -- Chapter 3 - Information as a Service for Consumer Decision Making -- Chapter 4 - The role of...

The COVID-19 pandemic is not only a medical emergency but also a business emergency that has created the need for organizations to be resilient and versatile in managing the impact of the pandemic on their business operations. At this time, small- and medium-sized enterprises (SMEs) are the most...

Purpose: Recognizing the high numbers of unbanked and financially excluded adults in Nigeria, this study positions chatbot as a digital transformation tool to radically change business model, improve customer experience, and enhance financial inclusion in emerging markets.Methodology: The...