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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem
;
Choura, Fatma
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Effectiveness of virtual reality technologies in digital entrepreneurship : a comparative study of two types of virtual agents
Ben Saad, Sihem
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Choura, Fatma
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 195-220
Persistent link: https://www.econbiz.de/10013369613
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The digital revolution in the tourism industry : role of anthropomorphic virtual agent in digitalized hotel service
Ben Saad, Sihem
- In:
International journal of contemporary hospitality management
36
(
2024
)
11
,
pp. 3751-3773
Persistent link: https://www.econbiz.de/10015142035
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