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Digitization
Digitalisierung
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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B2B Digital Marketing Playbook : ein Buch von Marketern für Marketer
Durst, Carolin
;
Eckart, Stefanie
;
Heinickel, Christina
; …
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Hochschule Ansbach
-
2022
Persistent link: https://www.econbiz.de/10013163890
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Digitaler Vertrieb
Seidenstricker, Sven
;
Poeppelbuss, Jens
;
Berger, Thomas B.
-
2025
Persistent link: https://www.econbiz.de/10014380532
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3
The triggers and consequences of digital sales : a systematic literature review
Fischer, Heiko
;
Seidenstricker, Sven
;
Poeppelbuss, Jens
- In:
Journal of personal selling & sales management : JPSSM
43
(
2023
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014293054
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Iterative uncertainty reduction in multi-actor smart service innovation
Poeppelbuss, Jens
;
Ebel, Martin
;
Anke, Jürgen
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 599-627
Persistent link: https://www.econbiz.de/10013399579
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