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Fully leveraging AI in B2B sal...
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Digitization
B-to-B-Marketing
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Business models and firm internationalisation
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Digital transformation of business-to-business sales : what needs to be unlearned?
Mattila, Malla
;
Yrjölä, Mika
;
Hautamäki, Pia
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012584522
Saved in:
3
Digital platforms as disrupting business models for internationalisation
Yrjölä, Mika
;
Mattila, Malla
;
Hautamäki, Pia
; …
- In:
Business models and firm internationalisation
,
(pp. 114-133)
.
2022
Persistent link: https://www.econbiz.de/10012872731
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