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~subject:"Direktmarketing"
~subject:"Konsumentenverhalten"
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McKitterick's Conundrum
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Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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ECONIS (ZBW)
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Beyond brand narcissism
Mitchell, Alan
- In:
Beyond branding : [how the new values of transparency …
,
(pp. 36-55)
.
2003
Persistent link: https://www.econbiz.de/10001830138
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Reinventing direct marketing - with VRM inside
Mitchell, Alan
;
Henderson, Iain
;
Searls, Doc
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003763928
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