Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Journal of Business Economics 94 (2023) 1, pp. 137-185
The most commonly used variant of conjoint analysis is choice-based conjoint (CBC). Here, hierarchical Bayesian (HB) multinomial logit (MNL) models are widely used for preference estimation at the individual respondent level. A new and very flexible approach to address multimodal and skewed...
