Disaster relief organizations (DROs) utilize social media to provide information rapidly and broadly. Many DROs post social media content via multiple accounts within a single platform. Each account represents a distinct operational entity (e.g., national headquarters, local branch) and is...

The use of social media to support the disaster management cycle is increasing. Organizations use social media to inform users about operational activities such as aid distribution, and receive information from users about demand for help and in-kind donations. As such, this research...