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Does private-label production by national-brand manufacturers create discounter goodwill?
Braak, Anne M. ter; Deleersnyder, Barbara; Geyskens, Inge; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
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Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
Plas, Joep van der; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of retailing 100 (2024) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10015065154
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Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
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Intra- and interformat competition among discounters and supermarkets
Cleeren, Kathleen; Verboven, Frank; Dekimpe, Marnik G.; … - In: Marketing science 29 (2010) 3, pp. 456-473
Persistent link: https://www.econbiz.de/10003984565
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Intra- and inter-format competition among discounters and supermarkets
Cleeren, Kathleen; Dekimpe, Marnik G.; Gielens, Katrijn; … - 2008
Persistent link: https://www.econbiz.de/10003760567