This study focuses on the respondent rationality hypothesis, usually assumed to be true in Discrete Choice Experiments. We examine lexicographic preferences, the influence of consistency, and the role of task complexity in the individual choice process. To this end, we carry out rationality...

Cheap talk (CT) scripts have been broadly tested in contingent valuation studies to mitigate the effects of hypothetical bias. However, this approach may not fully be adequate when the individual is faced with several choices such as in discrete choice experiments (DCE) because the respondent...