Choice modelling is an area of growing popularity as many researchers and consultants seek to find better ways to explain the choices made by individuals, households and firms in many application contexts such as transportation, health services, environmental science, marketing, finance,...

?Introduction -- A Random Regret Minimization-based discrete choice model -- Empirical application of Random Regret Minimization-models -- Applicability of Random Regret Minimization-models -- Selection of recent developments in RRM-modeling