Mariel, Petr; Campbell, Danny; Sandorf, Erlend Dancke; … - 2025
Chapter 1. Introduction -- Chapter 2. Steps of a Discrete Choice Experiment -- Chapter 3. Random utility models: Theoretical background -- Chapter 4. Case study -- Chapter 5. Experimental design -- Chapter 6. Data collection in Shiny -- Chapter 7. From Raw Data to Insights -- Chapter 8. Maximum...