"Choice modelling is an area of growing popularity as many researchers and consultants seek to find better ways to explain the choices made by individuals, households and firms in many application contexts such as transportation, health services, environmental science, marketing, finance,...

Within a freight transport context, the origin-destination distance and the weight of the shipment play an important role in the decision of the most preferred transport service and in the way logistics managers evaluate the transport service's attributes. In particular, the attributes commonly...