In non-food consumer goods branches of goods of medium and long term demand new business models are pushing through which are based on a simultaneous redesign of branding strategy, value chain and final retail distribution. The new vertical companies with brand focused distribution systems...

Label focused vertical distribution systems like Esprit, S.Oliver and Swarovski are based on integrated labeling, vertical supply chains and multiple distribution channels and formats of various kinds. These three core elements are systematically interlinked in the distribution system and...