We consider an online market where consumers may obtain digital goods from two mutually exclusive channels: a legitimate channel consisting of many law-abiding retailers, or a piracy channel consisting of many piracy services. We analyze consumer choice, retailer strategy and piracy control...

The relationship between brand equity and channel governance is recognized in practice and is of particular interest to senior managers. However, research in marketing on this topic is limited and practitioners and scholars seem divided on the nature of this relationship. To guide practice and...

The capabilities of network technologies have facilitated the growth of electronic commerce. Major issues — notably, security and product quality uncertainty — still pose serious challenges to the further adoption of electronic commerce. Traditional market transactions have a long history...

With the astounding growth of traffic carried by the Internet in recent years, congestion is becoming an increasing problem. Real-time and mission-critical traffic require levels of service quality exceeding the best-effort level currently provided. Intserv and Diffserv service models have been...