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Persistent link: https://www.econbiz.de/10001612151
The relationship between brand equity and channel governance is recognized in practice and is of particular interest to senior managers. However, research in marketing on this topic is limited and practitioners and scholars seem divided on the nature of this relationship. To guide practice and...
Persistent link: https://www.econbiz.de/10014085782
This paper addresses the question of how distributors' channel function performance affects their relationships with organizational customers and how the impact of these actions on relationship quality is influenced by the interdependence structure of the relationship. We test our hypotheses...
Persistent link: https://www.econbiz.de/10014070587
Persistent link: https://www.econbiz.de/10012156763