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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Yang, Zhilin; Jia, Flora Fang; Cai, Shaohan - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 344-364
Persistent link: https://www.econbiz.de/10010384998
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Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
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Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang; Zhuang, Guijun; Yang, Zhilin; Zhang, Yang - In: Journal of business-to-business marketing 24 (2017) 2, pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
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The joint-liability mechanism : controlling opportunism through peer monitoring among Chinese supplier groups
Hu, Qinfang; Chan, S. Fiona; Zhang, Guangling; Yang, Zhilin - In: The journal of business & industrial marketing 31 (2016) 5, pp. 640-653
Persistent link: https://www.econbiz.de/10011564324
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Perceptual difference of dependence and trust in marketing channel : reconsideration of dependence measurement
Jia, Flora Fang; Yang, Zhilin - In: Asian business & management 20 (2021) 1, pp. 78-104
Persistent link: https://www.econbiz.de/10012432932
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Curbing opportunism in marketing channels : the roles of influence strategy and perceived fairness
Jia, Fang; Wei, Liyuan; Jiang, Ling; Hu, Zuohao; Yang, … - In: Journal of business research : JBR 131 (2021), pp. 69-80
Persistent link: https://www.econbiz.de/10012545040
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Equilibrium in supply chain network with competition and service level between channels considering consumers' channel preferences
Zhang, Guangming; Dai, Gengxin; Sun, Hao; Zhang, Guitao; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012305175