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This paper examines the information-sharing behavior of firms in a distribution channel context. While information sharing among firms can occur in a horizontal (among competitors) or vertical (channel members) context, previous attempts at modeling information sharing has primarily been...
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We investigate how manufacturers' advertising competition, when advertising has a dynamic impact on the goodwill that affects market demand, interacts with the price competition in a manufacturer-retailer channel. Specifically, we examine the strategic choices made by manufacturers, the role of...
Persistent link: https://www.econbiz.de/10012958483
Retailers introduce private-labels in a category not only to gain profits directly from the private-label but also to use as a strategic weapon to elicit concessions from the national brand manufacturers. We show that, in certain categories, the retailer can gain better terms of trade by...
Persistent link: https://www.econbiz.de/10014218599
We examine the trade-offs between demand information and inventory in a distribution channel. While better demand information has a positive direct effect for the manufacturer in improving the efficiency of holding inventory in a channel, it can also have the strategic effect of increasing...
Persistent link: https://www.econbiz.de/10014027118
Retailers may introduce a private-label product in a category not only to gain profits directly from the sales of the private-label but also to use as a strategic weapon to elicit concessions from the national brand manufacturers in the category. We model the competition between the national...
Persistent link: https://www.econbiz.de/10014060378