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Contemporary issues in marketing channels

Lusch, Robert F. (ed.) - 1979

Persistent link: https://www.econbiz.de/10000710949

Recent extensions of Robert F. Lusch's "big picture" thinking

Ingene, Charles Arthur; Lusch, Virginia Newell - In: Journal of macromarketing 43 (2023) 1, pp. 32-35

Persistent link: https://www.econbiz.de/10014233657

Robert F. Lusch : mentor, collaborator, and colleague

Brown, James R. - In: Journal of macromarketing 43 (2023) 1, pp. 36-38

Persistent link: https://www.econbiz.de/10014233660

Protecting relational assets : a pre and post field study of a horizontal business combination

Lusch, Robert F.; Brown, James R.; O'Brien, Matthew - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 175-197

Persistent link: https://www.econbiz.de/10009012600

An identification-based model of supplier-retailer communication

Sindhav, Birud G.; Lusch, Robert F. - In: Journal of marketing channels : ... distribution … 15 (2007/08) 4, pp. 281-314

Persistent link: https://www.econbiz.de/10003768565

An Identification-Based Model of Supplier-Retailer Communication

Sindhav, Birud; Lusch, Robert F. - 2014

The theoretical basis of the current thinking on supplier-retailer communication is refined and an alternative model is offered and empirically tested. It is argued and empirically demonstrated that identification is an important mediator in bringing about relational outcomes in a...

Persistent link: https://www.econbiz.de/10014148485