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Distribution channel
Consumer behaviour
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Transaktionskosten
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Journal of marketing
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An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
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Forward integration into distribution : an empirical test of transaction cost analysis
John, George
- In:
The journal of law, economics, & organization
4
(
1988
)
2
,
pp. 337-355
Persistent link: https://www.econbiz.de/10001135832
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3
The role of dependence balancing in safeguarding transaction-specific assets in conventional channels
Heide, Jan B.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10001051417
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