The advance in e-commerce has provided firms more options when designing their channel structures. The rise of "beyond profit" managerial doctrine has also added complexity to channel design. Extending the literature in distribution channels that focuses on for-profit firms, this paper develops...

Problem definition: We study how a manufacturer shall manage the retail channel in the presence of a direct channel and strategic customers. We consider two periods, in which the manufacturer can sell through a single retailer or two different retailers in sequence with static or dynamic...