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Distribution channel
Preismanagement
24
Pricing strategy
24
Theorie
19
Theory
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14
Germany
14
Beziehungsmarketing
12
Relationship marketing
12
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Marketingmanagement
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Preispolitik
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Markenartikel
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Online retailing
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Preisdifferenzierung
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Bibliometrics
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Brand image
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Dienstleistungssektor
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Food retailing
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Lebensmitteleinzelhandel
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Luxury goods
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Luxusgüter
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Price discrimination
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Faßnacht, Martin
3
Fassnacht, Martin
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Homburg, Christian
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Kluge, Philipp Nikolaus
1
Schneider, Janna
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Stallkamp, Christian
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Handbuch Multi-Channel-Marketing
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Opposites attract, but similarity works : a study of interorganizational similarity in marketing channels
Homburg, Christian
;
Faßnacht, Martin
;
Schneider, Janna
-
2002
Persistent link: https://www.econbiz.de/10001762968
Saved in:
2
Consumer response to online/offline price differentiation
Faßnacht, Martin
;
Unterhuber, Sebastian
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 137-148
Persistent link: https://www.econbiz.de/10011434129
Saved in:
3
Selling luxury goods online : effects of online accessibility and price display
Kluge, Philipp Nikolaus
;
Faßnacht, Martin
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10011505978
Saved in:
4
Preismanagement im Rahmen des Multi-Channel-Marketings
Fassnacht, Martin
;
Stallkamp, Christian
;
Winkelmann, Rebecca
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 473-492)
.
2007
Persistent link: https://www.econbiz.de/10003435066
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