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This research aims to gain deeper insight into the determinants of relative power within the distribution channel. We formulate bilateral bargaining under the generalized Nash bargaining but allow for the possibility that the retailers can pass through the price increase to its customer.We bring...
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Multi-channel retailers face a crucial decision of whether to charge the same price online and offline. In a competitive environment with two multi-channel retailers, the pricing strategies are complicated by the heterogeneity of consumers and their cross-channel/cross-retailer purchasing...
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