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~subject:"Distribution channel"
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Distribution channel
Einzelhandel
11
Retail trade
11
Vertriebsweg
10
Consumer behaviour
8
Marketingmanagement
8
International marketing
7
Internationales Marketing
7
Konsumentenverhalten
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International market entry
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Internationaler Markteintritt
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Multinationales Unternehmen
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Transnational corporation
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Wholesale trade
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Brand management
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Cultural identity
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Export
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Großhandel
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Kulturelle Identität
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Markenführung
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Marketing channels
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Online retailing
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Online-Handel
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Retail internationalization
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Advertising
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Auslandsinvestition
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Betriebliche Wertschöpfung
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Brand image
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Rosenbloom, Bert
9
Andras, Trina Larsen
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Dimitrova, Boryana V.
2
Dimitrova, Boryana
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Smith, Brent
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Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing channels : distribution systems, strategy, and management
1
The international review of retail, distribution and consumer research
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
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1
Do retail foreign direct investment restrictions affect retail channel structure?
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
4
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011435901
Saved in:
2
Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Dimitrova, Boryana V.
;
Smith, Brent
;
Andras, Trina Larsen
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10012258187
Saved in:
3
Wholesalers as global marketers
Rosenbloom, Bert
;
Andras, Trina Larsen
- In:
Journal of marketing channels : ... distribution …
15
(
2007/08
)
4
,
pp. 235-252
Persistent link: https://www.econbiz.de/10003768557
Saved in:
4
Multi-channel marketing and the retail value chain
Rosenbloom, Bert
- In:
Thexis : Fachzeitschrift für Marketing ; …
20
(
2003
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10001815639
Saved in:
5
Marketing channels : a management view
Rosenbloom, Bert
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001783634
Saved in:
6
Marketing Channels : a management view
Rosenbloom, Bert
-
1978
Persistent link: https://www.econbiz.de/10000049358
Saved in:
7
Functions and institutions : the roots and the future of marketing channels
Rosenbloom, Bert
- In:
Journal of marketing channels : ... distribution …
20
(
2013
)
3/4
,
pp. 191-203
Persistent link: https://www.econbiz.de/10009792122
Saved in:
8
The wholesaler's role in the marketing channel : disintermediation vs. reintermediation
Rosenbloom, Bert
- In:
The international review of retail, distribution and …
17
(
2007
)
4
,
pp. 327-339
Persistent link: https://www.econbiz.de/10003602550
Saved in:
9
Marketing channels : a management view
Rosenbloom, Bert
-
2013
-
8th ed
Persistent link: https://www.econbiz.de/10009581683
Saved in:
10
Standardization versus adaption in global markets : is channel strategy different?
Dimitrova, Boryana
;
Rosenbloom, Bert
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10003977431
Saved in:
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