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The impact of cross-channel integration on retailers' sales growth
Cao, Lanlan; Li, Li - In: Journal of retailing 91 (2015) 2, pp. 198-216
Persistent link: https://www.econbiz.de/10011308949
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The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth : the roles of firm size, product category, and customer segment
Cao, Lanlan; Liu, Xin; Cao, Wenbin - In: Journal of retailing 94 (2018) 4, pp. 343-351
Persistent link: https://www.econbiz.de/10011958207
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Determinants of retailers' cross-channel integration : an innovation diffusion perspective on omni-channel retailing
Cao, Lanlan; Li, Li - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 1-16
Persistent link: https://www.econbiz.de/10011949460