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Driving online and offline sales : the cross-channel effects of digital versus traditional advertising

Dinner, Isaac M.; Heerde, Harald J. van; Neslin, Scott A. - 2011 - Rev.

Today's marketing environment is characterized by a surge in multichannel shopping and ever more choice in advertising channels. This requires firms to understand how both digital and traditional advertising drive sales within the same channel (e.g., digital advertising affecting online sales)...

Persistent link: https://www.econbiz.de/10009626237

Engaging the unengaged customer : the value of a retailer mobile app

Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438

Persistent link: https://www.econbiz.de/10012134263

The omnichannel continuum : integrating online and offline channels along the customer journey

Neslin, Scott A. - In: Journal of retailing 98 (2022) 1, pp. 111-132

Persistent link: https://www.econbiz.de/10013207544

The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a dyad-level test

Neslin, Scott A. - In: Management science : journal of the Institute for … 32 (1986) 4, pp. 480-498

Persistent link: https://www.econbiz.de/10001015270

Decision process evolution in customer channel choice

Valentini, Sara; Montaguti, Elisabetta; Neslin, Scott A. - In: Journal of marketing 75 (2011) 6, pp. 72-86

Persistent link: https://www.econbiz.de/10009384662

The interrelationships between brand and channel choice

Neslin, Scott A.; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 319-330

Persistent link: https://www.econbiz.de/10010401320

The effect of search channel elimination on purchase incidence, order size and channel choice

Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010370707

Multichannel shopper segments and their covariates

Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413

Persistent link: https://www.econbiz.de/10003794925

Key issues in multichannel customer management : current knowledge and future directions

Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81

Persistent link: https://www.econbiz.de/10003833065

Multichannel customer management : understanding research shopping ; report No. 06-126

Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126

Persistent link: https://www.econbiz.de/10003420486