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Understanding brand and dealer retention in the new car market : the moderating role of brand type

Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002208428

Understanding Brand and Dealer Retention in the New Car Market : The Moderating Role of Brand Type

Verhoef, Peter C.; Donkers, Bas; Langerak, Fred - 2012

Dealers are assumed to contribute positively to brand retention. We argue that the type of brand moderates the effect of dealer performance on brand retention. Moreover, dealer retention is determined by different drivers for dealers selling different types of brands. To analyze our claims...

Persistent link: https://www.econbiz.de/10014028882

The effect of search channel elimination on purchase incidence, order size and channel choice

Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010370707

Multichannel customer management strategy

Verhoef, Peter C. - In: Handbook of marketing strategy, (pp. 135-150). 2012

Persistent link: https://www.econbiz.de/10009530866

Customer responses to channel migration strategies toward the E-channel

Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270

Persistent link: https://www.econbiz.de/10010470966

Multichannel shopper segments and their covariates

Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413

Persistent link: https://www.econbiz.de/10003794925

Multichannel customer management : understanding research shopping ; report No. 06-126

Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126

Persistent link: https://www.econbiz.de/10003420486

The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers

Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374

Persistent link: https://www.econbiz.de/10011428861

Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension

De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456

Persistent link: https://www.econbiz.de/10011428974

From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing

Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey - In: Journal of retailing 91 (2015) 2, pp. 174-181

Persistent link: https://www.econbiz.de/10011308953