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Distribution channel
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Martín Herrán, Guiomar
12
Sigué, Simon Pierre
6
Taboubi, Sihem
4
Karray, Salma
3
Zaccour, Georges
3
Benchekroun, Hassan
1
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European journal of operational research : EJOR
3
Journal of retailing and consumer services
2
International game theory review
1
International journal of production economics
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
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ECONIS (ZBW)
12
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1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
3
Downstream horizontal integration and multiunit dealership
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
International transactions in operational research : …
21
(
2014
)
1
,
pp. 81-101
Persistent link: https://www.econbiz.de/10010234660
Saved in:
4
Prices, promotions, and channel profitability : was the conventional wisdom mistaken?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 415-425
Persistent link: https://www.econbiz.de/10008905379
Saved in:
5
Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
Saved in:
6
Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
Saved in:
7
Could myopic pricing be a strategic choice in marketing channels? : a game theoretic analysis
Benchekroun, Hassan
;
Martín Herrán, Guiomar
;
Taboubi, …
- In:
Journal of economic dynamics & control
33
(
2009
)
9
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10003875355
Saved in:
8
Shelf-space allocation and advertising decisions in the marketing channel : a differential game approach
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
International game theory review
7
(
2005
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10003192678
Saved in:
9
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
10
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
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