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How cannibalistic is the internet channel?
Deleersnyder, Barbara; Geyskens, Inge; Gielens, Katrijn; … - 2001
Persistent link: https://www.econbiz.de/10001640809
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How cannibalistic is the internet channel?
Deleersnyder, Barbara; Geyskens, Inge; Gielens, Katrijn; … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658548
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The marketing-finance interface in channels of distribution research : a roadmap for future research
Gielens, Katrijn; Geyskens, Inge - In: Handbook of marketing and finance, (pp. 204-224). 2012
Persistent link: https://www.econbiz.de/10009552467
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Establishing the internet channel : short-term pain but long-term gain?
Geyskens, Inge; Gielens, Katrijn; Dekimpe, Marnik G. - 2000
Persistent link: https://www.econbiz.de/10001578819
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Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn; Gijsbrechts, Els; Geyskens, Inge - In: Journal of marketing 85 (2021) 4, pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
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Trust, satisfaction, and equity in marketing channel relationships
Geyskens, Inge - 1998
Persistent link: https://www.econbiz.de/10001422624
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Does private-label production by national-brand manufacturers create discounter goodwill?
Braak, Anne M. ter; Deleersnyder, Barbara; Geyskens, Inge; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
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Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn; Gijsbrechts, Els; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
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Global trends in gorcery retailing
Gielens, Katrijn; Dekimpe, Marnik G. - In: The SAGE handbook of international marketing, (pp. 413-428). 2009
Persistent link: https://www.econbiz.de/10003792166