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Persistent link: https://www.econbiz.de/10009622228
This paper examines the effects of Direct-Store-Delivery (DSD) on the channel strategy of manufacturers by constructing a game-theoretic model. The equilibrium results show that whether in DSD or traditional arrangement, the optimal distribution channel of manufacturers is a dual channel, which...
Persistent link: https://www.econbiz.de/10013293486
This paper examines the effects of Direct-Store-Delivery (DSD) on the channel strategy of manufacturers by constructing a game-theoretic model. The equilibrium results show that whether in DSD or traditional arrangement, the optimal distribution channel of manufacturers is a dual channel, which...
Persistent link: https://www.econbiz.de/10013293491