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Many durable products with relatively short selling seasons have been using returns policies between manufacturers and retailers as the contractual protocol for quite some time. More recently, these sectors have witnessed the emergence of peer-to-peer (P2P) web-based used goods markets as...
Persistent link: https://www.econbiz.de/10014187732
We study how merchandising products as online-exclusive (i.e., products available only online) vs. hybrid (i.e., products available both online and offline) can improve the performance of ship-to-store (STS) services, an omnichannel retail fulfillment initiative that allows customers to pick up...
Persistent link: https://www.econbiz.de/10014087496