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Customer use of virtual channels in multichannel services : does type of activity matter?
Sousa, Rui
;
Amorim, Marlene
;
Rabinovich, Elliot
; …
- In:
Decision sciences : DS
46
(
2015
)
3
,
pp. 623-657
Persistent link: https://www.econbiz.de/10011476317
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Multichannel service failure and recovery in a O2O era : a qualitative multi-method research in the banking services industry
Reis, João
;
Amorim, Marlene
;
Melão, Nuno
- In:
International journal of production economics
215
(
2019
),
pp. 24-33
Persistent link: https://www.econbiz.de/10012036645
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