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Consumer behaviour
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International journal of Indian culture and business management
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Marketing intelligence & planning
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The international journal of productivity and performance management : IJPPM
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The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
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2
A framework for performance evaluation of channel partners in distribution relationships
Goyal, Vikas
;
Mishra, Prashant
- In:
The international journal of productivity and …
65
(
2016
)
4
,
pp. 503-531
Persistent link: https://www.econbiz.de/10011565796
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3
Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
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