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Going to market : distribution systems for industrial products
Corey, E. Raymond - 1989
Persistent link: https://www.econbiz.de/10000772063
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The channel intermediary selection decision : a model and an application
Rangan, V. Kasturi - In: Management science : journal of the Institute for … 32 (1986) 9, pp. 1114-1122
Persistent link: https://www.econbiz.de/10001017676
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Integrating distribution strategy and tactics : a model and an application
Rangan, V. Kasturi - In: Management science : journal of the Institute for … 37 (1991) 11, pp. 1377-1389
Persistent link: https://www.econbiz.de/10001115796
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Transforming your go-to-market strategy : the three disciplines of channel management
Rangan, V. Kasturi - 2006
The promise of channel stewardship -- Mapping an industry -- Building and editing the channel value chain I: the key principles -- Building and editing the value chain II: a framework for getting started -- Aligning and influencing the channel value chain I: the concept of power -- Aligning and...
Persistent link: https://www.econbiz.de/10003158636