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Explaining consumers’ channel-switching behavior using the theory of planned behavior
Pookulangara, Sanjukta; Hawley, Jana M.; Xiao, Ge - In: Journal of retailing and consumer services 18 (2011) 4, pp. 311-321
Persistent link: https://www.econbiz.de/10009232586
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Explaining multi-channel consumer's channel-migration intention using theory of reasoned action
Pookulangara, Sanjukta; Hawley, Jana; Xiao, Ge - In: International journal of retail & distribution management 39 (2011) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10009012306