If the creation is of a greater degree it's everything except possible for the producer to bargain their thing prompt to the customers it will require some venture and is less practical for brief things like results of the dirt. There are set agents in supplier to end customer who plays out the...

In today’s technologically driven world consumer shopping behavior towards different channels has changed. Customers can buy any product at any time from anywhere. The customer is using various online and offline channels simultaneously for buying any product which leads to the omnichannel...

In India ever since independence, marketing acquire a largely urban bias. Hence, there were very less attempt on the part of marketers to distribute products to satisfy rural needs. An apathetic attitude also due to the assumption that the rural consumer are poor and had no purchasing power to...

In the Indian market, marketing attains a principally urban preconception. Therefore, there was especially less attempt from industries to make goods and services available to fulfill rural market requirements. An unconcerned attitude moreover because of the hypothesis that the rural customer is...