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Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos; Elms, Jonathan; Davies, Keri - In: Journal of retailing and consumer services 29 (2016), pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
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Extending the theory of planned behavior to examine the role of anticipated negative emotions on channel intention : the case of an embarrassing product
Londono, Juan Carlos; Davies, Keri; Elms, Jonathan - In: Journal of retailing and consumer services 36 (2017), pp. 8-20
Persistent link: https://www.econbiz.de/10011697842