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Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos
;
Elms, Jonathan
;
Davies, Keri
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
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2
Extending the theory of planned behavior to examine the role of anticipated negative emotions on channel intention : the case of an embarrassing product
Londono, Juan Carlos
;
Davies, Keri
;
Elms, Jonathan
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 8-20
Persistent link: https://www.econbiz.de/10011697842
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