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Distribution channel
Game theory
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Spieltheorie
7
Brand
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Brand management
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Markenartikel
5
Markenführung
5
Handelsmarke
4
Store brand
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Vertriebsweg
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Lieferantenmanagement
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Supplier relationship management
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Advertising
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B-to-B-Marketing
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Business-to-business marketing
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Coordination mechanisms
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Einzelhandel
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Einzelhandelspreis
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Households - Economic aspects
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Income distribution
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Lieferkette
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Online-Handel
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Retail price
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Retail trade
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Supply chain
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Werbung
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B2B markets
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Amrouche, Nawel
4
Yan, Ruiliang
4
Guo, Peijun
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Pei, Zhi
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Wang, John
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Annals of operations research ; volume 244, number 2 (September 2016)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Implementing online store for national brand competing against private label
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
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2
Product distribution and coordination strategies in a multi-channel context
Yan, Ruiliang
;
Guo, Peijun
;
Wang, John
;
Amrouche, Nawel
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10008839787
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3
A manufacturer distribution issue : how to manage an online and a traditional retailer
Amrouche, Nawel
;
Yan, Ruiliang
-
2016
Persistent link: https://www.econbiz.de/10011547153
Saved in:
4
Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
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