In Italian families the annual per capita consumption of olive oil is between 13-14 l / person. This is the highest in the world, which underlines the strategic value of the co-oil sector for the entire Italian agri-food system. One of the distinctive characteristics of the market for extra...

The reasons for the choice and purchase of extra virgin olive oil dal'in-born dividuazione attribute differential versus the competition, responsible for the perceived value by the consumer about the product, that is to say a high benefit / cost ratio that leads to specific product to be...