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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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Toward understanding passive opportunism in dedicated channel relationships
Crosno, Jody L.; Manolis, Chris; Dahlstrom, Robert - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10010207198
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Trust in the development of new channels in the music industry
Crosno, Jody L.; Nygaard, Arne; Dahlstrom, Robert - In: Journal of retailing and consumer services 14 (2007) 3, pp. 216-223
Persistent link: https://www.econbiz.de/10003458654
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Boosting the effectiveness of channel governance options : the moderationing role of relational norms
Brown, James R.; Weaven, Scott K.; Dant, Rajiv P.; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 29-57
Persistent link: https://www.econbiz.de/10011453231
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Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.; Crosno, Jody L.; Liu, Yuerong; Dev, … - In: Industrial marketing management : the international … 87 (2020), pp. 171-180
Persistent link: https://www.econbiz.de/10012285151