Purpose – The purpose of this paper is to present a test of scales that measure brand equity and its two dimensions – brand image and brand awareness – in the context of logistics services. The scales are tested with both logistics service providers and customers....

Purpose – The purpose of this paper is to conduct an exploratory study of the branding of business‐to‐business (B2B) services, specifically examining the commodity‐like logistics services industry. Design/methodology/approach – The paper is of a multiple‐methods research design....

In the logistics literature, it is stated that research results are produced almost entirely within a positivistic paradigm. As a consequence, there is only one school in logistics research, and it is based on the positivistic approach. It also means that the research questions are derived from...

Purpose – The purpose of this paper is to provide a paradigmatic reflection on theoretical approaches recently identified in logistics and supply chain management (SCM); namely complex adaptive systems and complexity thinking, and to compare it to the dominant approach in logistics and SCM...

Purpose – The purpose of this paper is to analyze previous grounded theory articles and, based on this analysis, to provide a framework to assist reviewers in evaluating grounded theory research and increasing the rigor and credibility of this methodology in logistics and supply chain...

Purpose – This paper aims to examine the use of a qualitative data analysis technique, the documentary method, in the development of knowledge in logistics. The value of the method is illustrated through an example of its application in a study of in‐store logistics processes at six leading...

Purpose – The objective of this paper is to empirically examine the impact that different disposition strategies have on strategic performance in the reverse logistics process. This research also includes the role of the returns policy in the customer decision‐making process as a foundation...