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~subject:"Diversifikation"
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Global strategy journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Digital sales channels and the relationship between product and international diversification : evidence from going digital retail MNEs
Batsakis, Georgios
;
Konara, Palitha
;
Theoharakis, Vasilis
- In:
Global strategy journal
13
(
2023
)
4
,
pp. 830-856
Persistent link: https://www.econbiz.de/10014439438
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The contingent effect of product relatedness on B2B firms pricing strategy : evidence from India
Batsakis, Georgios
;
Theoharakis, Vasilis
;
Azar, Goudarz
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 266-274
Persistent link: https://www.econbiz.de/10012146629
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