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Drone delivery services are novelty concepts to most people in emerging market economies. To gain competitive advantages, retailers in emerging market need to be proactive in understanding the key factors contributing to the acceptance of last-mile drone delivery services by general users. This...
Persistent link: https://www.econbiz.de/10014429628
Drone delivery is an emerging service at the early adoption stage. It is imperative to understand what it takes for the public to accept such emerging services. This study asks what mechanism influences people's switching intention in e-commerce drone delivery services. A 7 points Likert scale...
Persistent link: https://www.econbiz.de/10014433857
Persistent link: https://www.econbiz.de/10014232321
Generation Zers are digital natives who may be early adopters of drone delivery services for e-commerce. Therefore, e-commerce vendors must understand what causes Gen Zers to believe, desire, and intend to adopt drone delivery services. Gen Zers were surveyed regarding their decision-making...
Persistent link: https://www.econbiz.de/10014469233