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Dynamic allocation
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Dynamic allocation of promotional budgets based on maximizing customer equity
Memarpour, Mehrdad
;
Hassannayebi, Erfan
;
Miab, Navid Fattahi
- In:
Operational research : an international journal
21
(
2021
)
4
,
pp. 2365-2389
Persistent link: https://www.econbiz.de/10012663171
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