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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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New product development capabilities and new product performances : moderating role of organizational climate
Yoo, Jaewon
;
Frankwick, Gary
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010405830
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A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
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Measuring frugal innovation capabilities : an initial scale proposition
Rossetto, Dennys Eduardo
;
Borini, Felipe Mendes
; …
- In:
Technovation : the international journal of …
121
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014477078
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