This paper explores and revisits a systematic impediment to the more detailed examination of market-shaping capabilities as a sub-capability of organizational agility. By reconstructing underlying premises about the firm-environment relationship in which much of the extant literature on...

Purpose The purpose of this paper is to explore and illustrate how organizations may use online communities strategically to adapt to a changing business environment, specifically from a dynamic capabilities perspective. Design/methodology/approach The paper presents empirical evidence from...