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Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science 33 (2014) 5, pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
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The value of a "free" customer
Gupta, Sunil (contributor); Mela, Carl F. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003436731
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Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, José M.; … - 2012
Persistent link: https://www.econbiz.de/10009685227